Namibian marketers introduced to largest marketing conference
Nedbank Namibia in collaboration with Future Media hosted marketers, communicators, and brand practitioners at the Nedbank Campus Sky Garden in Windhoek on 18 September to live stream the Nedbank Integrated Marketing Conference (IMC) 2025, which took place in Johannesburg, South Africa.
The IMC, widely regarded as Africa’s biggest marketing conference, attracted over 3 000 delegates in person and online and featured more than 20 African and international speakers under the theme - Marketing is Business.
Nedbank Namibia Communications and Public Relations Manager, Selma Kaulinge, highlighted the importance of exposing the local industry to international best practice and new thinking:
“Namibian businesses are the backbone of our economy, and their resilience and innovation are what drive our nation forward. We believe that empowering them with strategic insight and practical tools is essential for succeeding in a rapidly changing world.”
Head of Marketing at Future Media, Zellmari Brandt, echoed Kaulinge’s sentiments, stating: “All the talks that we’ve heard so far have just been amazing. The topic for this year is marketing as business and today solidifies that marketing is extremely important and cutting back or moving away from marketing is probably not the best idea for businesses,” Brandt said.
IMC CEO Dale Hefer stressed that marketers need to adopt a business mindset, insisting that marketing’s role is no longer peripheral but must be central to overall business strategy.
For Namibia, the event created a valuable opportunity to share global perspectives with the local arketing community.
The IMC, widely regarded as Africa’s biggest marketing conference, attracted over 3 000 delegates in person and online and featured more than 20 African and international speakers under the theme - Marketing is Business.
Nedbank Namibia Communications and Public Relations Manager, Selma Kaulinge, highlighted the importance of exposing the local industry to international best practice and new thinking:
“Namibian businesses are the backbone of our economy, and their resilience and innovation are what drive our nation forward. We believe that empowering them with strategic insight and practical tools is essential for succeeding in a rapidly changing world.”
Head of Marketing at Future Media, Zellmari Brandt, echoed Kaulinge’s sentiments, stating: “All the talks that we’ve heard so far have just been amazing. The topic for this year is marketing as business and today solidifies that marketing is extremely important and cutting back or moving away from marketing is probably not the best idea for businesses,” Brandt said.
IMC CEO Dale Hefer stressed that marketers need to adopt a business mindset, insisting that marketing’s role is no longer peripheral but must be central to overall business strategy.
For Namibia, the event created a valuable opportunity to share global perspectives with the local arketing community.
