TaTe Diamonds unveils flagship showroom in Atlanta, USA
TaTe Diamonds, Namibia’s first fully Namibian-owned, vertically integrated diamond company, proudly announces the official opening of its new flagship showroom in the prestigious Buckhead district of Atlanta, USA. This milestone marks a significant achievement not only for TaTe Diamonds, but for Namibia’s diamond industry, further establishing the country’s reputation for excellence, sustainability, and ethical craftsmanship on the global luxury stage.
The highly anticipated launch event attracted a distinguished gathering of industry leaders and VIP guests, including Brent Eiseb, CEO of the Namibian Diamond Trading Company
(NDTC), who performed the official ribbon-cutting ceremony. The Namibian delegation present at the event included Dr. Benethelin Zaaruka – Director NDTC, Oscar Capelao –
Director NDTC, Willy Mertens - CEO of DEBMARINE, Ndeulipula Hamutumwa - Deputy Chairperson DEBMARINE, Alex Gawanab – Director NAMDEB, Titus Ndove - Director
NAMDEB and Tumisang Mohubu from Access Bank. Bill Janci – Merrill Lynch/Bank of America, Michelle Shoemaker – Patek Philippe, and Dave O’Connor – Bentley Atlanta,
were some of the Atlanta delegates in attendance.
In his opening address, Tangeni taShi Shiimi-Ya-Shiimi, founder and CEO of TaTe Diamonds, highlighted the brand’s unique position in the international diamond
landscape.
“Unlike the industry standard of 15 touchpoints, our diamonds undergo only three key stages before reaching the consumer. They are sustainably recovered from Namibia’s
ocean by Debmarine and mined on land by Namdeb, then traded through NDTC, cut and polished with precision at our Windhoek facility, and internationally certified by the
Gemological Institute of America (GIA). Their journey culminates in our showroom here in Atlanta.”
This meticulous process underscores TaTe Diamonds’ commitment to ensuring provenance, authenticity, and traceability, fundamental values that define every stone and
jewelry piece we create. Through this transparent, ethical process, we proudly capture the essence of Namibia’s rich identity in each piece we craft.
Strategically located in the heart of Buckhead, Atlanta’s renowned luxury district, the new showroom provides an elegant and immersive space where clients can experience the
rarity, beauty, and artisanal craftsmanship of Namibian diamonds. The showroom reflects the company’s ongoing dedication to providing a world-class luxury experience, offering
exclusive access to TaTe Diamonds' exceptional collections.
The launch also introduced the EZIMO Collection, a line inspired by the Oshiwambo word meaning “My People. My Clan. My Family. Our Collective”, celebrating the deep cultural
heritage, unity, and pride of the Namibian people. Shiimi-Ya-Shiimi commented: “Our commitment goes beyond creating exquisite jewelry; we are dedicated to ensuring that
each diamond tells a powerful story of ethical sourcing, artisanal craftsmanship, and Namibian pride. It is essential for us that both our international and Namibian clients
connect with the exceptional journey and brilliance behind every piece.”
With this pivotal expansion into the U.S. market, TaTe Diamonds continues to redefine responsible luxury, bringing Namibia’s unparalleled craftsmanship and heritage to the
global stage.
The highly anticipated launch event attracted a distinguished gathering of industry leaders and VIP guests, including Brent Eiseb, CEO of the Namibian Diamond Trading Company
(NDTC), who performed the official ribbon-cutting ceremony. The Namibian delegation present at the event included Dr. Benethelin Zaaruka – Director NDTC, Oscar Capelao –
Director NDTC, Willy Mertens - CEO of DEBMARINE, Ndeulipula Hamutumwa - Deputy Chairperson DEBMARINE, Alex Gawanab – Director NAMDEB, Titus Ndove - Director
NAMDEB and Tumisang Mohubu from Access Bank. Bill Janci – Merrill Lynch/Bank of America, Michelle Shoemaker – Patek Philippe, and Dave O’Connor – Bentley Atlanta,
were some of the Atlanta delegates in attendance.
In his opening address, Tangeni taShi Shiimi-Ya-Shiimi, founder and CEO of TaTe Diamonds, highlighted the brand’s unique position in the international diamond
landscape.
“Unlike the industry standard of 15 touchpoints, our diamonds undergo only three key stages before reaching the consumer. They are sustainably recovered from Namibia’s
ocean by Debmarine and mined on land by Namdeb, then traded through NDTC, cut and polished with precision at our Windhoek facility, and internationally certified by the
Gemological Institute of America (GIA). Their journey culminates in our showroom here in Atlanta.”
This meticulous process underscores TaTe Diamonds’ commitment to ensuring provenance, authenticity, and traceability, fundamental values that define every stone and
jewelry piece we create. Through this transparent, ethical process, we proudly capture the essence of Namibia’s rich identity in each piece we craft.
Strategically located in the heart of Buckhead, Atlanta’s renowned luxury district, the new showroom provides an elegant and immersive space where clients can experience the
rarity, beauty, and artisanal craftsmanship of Namibian diamonds. The showroom reflects the company’s ongoing dedication to providing a world-class luxury experience, offering
exclusive access to TaTe Diamonds' exceptional collections.
The launch also introduced the EZIMO Collection, a line inspired by the Oshiwambo word meaning “My People. My Clan. My Family. Our Collective”, celebrating the deep cultural
heritage, unity, and pride of the Namibian people. Shiimi-Ya-Shiimi commented: “Our commitment goes beyond creating exquisite jewelry; we are dedicated to ensuring that
each diamond tells a powerful story of ethical sourcing, artisanal craftsmanship, and Namibian pride. It is essential for us that both our international and Namibian clients
connect with the exceptional journey and brilliance behind every piece.”
With this pivotal expansion into the U.S. market, TaTe Diamonds continues to redefine responsible luxury, bringing Namibia’s unparalleled craftsmanship and heritage to the
global stage.
