OL chases N$2.5bn operating profit by 2029

OL, Namibia’s largest holding company, has set a clear financial benchmark for its next phase: an operating profit (Earnings Before Interest and Tax) target of N$2.5 billion by 2029. The announcement came as the group unveiled a major brand refresh and a single, unified corporate identity under the banner “One OL”.

The rebrand is intended to make visible a multi‑year internal transformation that the group says has consolidated leadership and aligned its businesses behind one culture and one persona. Central to the change is the OL Persona, authentic, caring and passionate, which the company says now guides interactions with employees, customers and communities.

To hit its N$2.5bn EBIT goal, OL says it will pursue industry‑standard returns across its operating companies and raise its OL Persona score above 85%. The group also aims to be listed among the Top 10 Great Places to Work globally.

Speaking at the reveal, group executive chairman Sven Thieme framed the targets as the financial expression of deeper cultural change. “The identity reset follows several years of deliberate internal transformation,” he said. “We have moved, transformed and reinvented… One OL. One Persona. One Future.”

Thieme described the relaunch as an alignment of the organisation’s outward image with changes already made inside the business. “Our pioneers gave us the foundation. What we build on it is our responsibility and our honour,” he added.

OL is a major employer and investor in Namibia with interests across manufacturing, retail, logistics and agribusiness. Its portfolio includes Model (formerly Pick n Pay Namibia), Hangana Seafood, Namibia Dairies, O&L Leisure and Kraatz.

OL will roll the new identity across operating companies, communications and customer touchpoints over coming months. Management says investments in leadership development, systems integration and employee experience will be priorities to support the EBIT push and broader Vision 2029 objectives.