Model brand relaunches
STAFF REPORTER
The Ohlthaver & List (O&L) Group this week announced the transition of a new chapter in Namibian retail begins on 1 July 2025 with the launch of Model, a proudly homegrown retail brand.
Due to franchise constraints, the switchover could not happen before this date, but from 1 July, the company gains complete operational independence, introducing a new retail system with full local control over operations, technology and supplier relationships.
Model’s transition is not instantaneous but carefully phased. From 1 July, the old signage will start coming down and the Model brand will become visible in stores. This gradual transformation will unfold over the coming months and years, with the Auas Valley store in Windhoek leading the way as the first location to undergo comprehensive renovation, with completion expected towards the end of September 2025.
Sven Thieme, the executive chairman of the O&L Group, said the transition would allow Model to build partnerships with local suppliers, invest in Namibian talent and shape a shopping experience that reflected local communities.
“This shift creates meaningful opportunities for Namibian producers and suppliers who meet high quality standards to list their products directly, strengthening the local supply chain and supporting homegrown businesses. The Model brand is founded on authentic connections, caring service and passionate commitment to the Namibian community,” Thieme said.
Graeme Mouton, the MD of Model emphasised the customer-focused approach that will define the company’s new identity.
“We are changing our name and reimagining what retail can be in Namibia. While our phased rollout and renovation process may bring minor disruptions, we value our customers patience as we transform these temporary inconveniences into refreshed, improved shopping experiences.”
The Ohlthaver & List (O&L) Group this week announced the transition of a new chapter in Namibian retail begins on 1 July 2025 with the launch of Model, a proudly homegrown retail brand.
Due to franchise constraints, the switchover could not happen before this date, but from 1 July, the company gains complete operational independence, introducing a new retail system with full local control over operations, technology and supplier relationships.
Model’s transition is not instantaneous but carefully phased. From 1 July, the old signage will start coming down and the Model brand will become visible in stores. This gradual transformation will unfold over the coming months and years, with the Auas Valley store in Windhoek leading the way as the first location to undergo comprehensive renovation, with completion expected towards the end of September 2025.
Sven Thieme, the executive chairman of the O&L Group, said the transition would allow Model to build partnerships with local suppliers, invest in Namibian talent and shape a shopping experience that reflected local communities.
“This shift creates meaningful opportunities for Namibian producers and suppliers who meet high quality standards to list their products directly, strengthening the local supply chain and supporting homegrown businesses. The Model brand is founded on authentic connections, caring service and passionate commitment to the Namibian community,” Thieme said.
Graeme Mouton, the MD of Model emphasised the customer-focused approach that will define the company’s new identity.
“We are changing our name and reimagining what retail can be in Namibia. While our phased rollout and renovation process may bring minor disruptions, we value our customers patience as we transform these temporary inconveniences into refreshed, improved shopping experiences.”
